If you’re a social media influencer, allowing commercial advertising on your page may seem like an easy way to make a bit of extra cash. However, it is important that you are aware of the potential damage that you could cause by promoting and endorsing brands that don’t relate to your own brand image or audience.
It is crucial that the advertising that appears on your page is appropriate for your followers. This is quite an extreme example but if the theme of your page is fashion, ads for fantasy video games probably won’t be reaching the relevant market and will deter your followers from visiting your page. Your followers have followed you for a reason and you risk losing them by posting and endorsing nonsensical irrelevant brands.
Occasionally it’s okay to pose with products in blatantly obvious paid sponsored post – however not too often, as this can annoy your beloved followers.
It is important to make sure that your audience are aware that the brand or product you are endorsing is an advert because of the ASA advertising standards, however it’s also good to deliver these adverts using a more creative approach that captures the imagination of your audience. For example Coca Cola are know for having their influencers casually drink a can of Coke in their posts whilst including #ad in their post description. Simple, subtle and to the point.
Social Wage is different to the regular influencer agencies out there because we regularly offer creative and organic content that will go down well with your followers. In addition to this, working with Social Wage enables you to work with relevant local, national and global brands that are very relevant to your target audience.
So what are you waiting for? You grew your social media page, get paid to post. Sign up to begin earning at SocialWage.com.