Twitter bought Tweetdeck for $40 million, buy why?

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What is Tweetdeck?

TweetDeck is described as “The most powerful Twitter tool for real-time tracking, organizing and engagement.” The tool was recently purchased by Twitter for $40 million, and people who manage large or multiple accounts understand why.

Influencers and people with multiple Twitter accounts or those with a growing following often have trouble simply keeping up with their follower interactions. As many accounts fall under the management of Twitter superstars, with spin-off brands and social media managers involved in complicated management tasks, ...

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