Why humans brands are more influential than regular brands

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You ever wondered why certain brands are doing so well on social media?

Nowadays, it’s all about the human element – using real people to represent, endorse and popularise big brands via social media channels.

Modern consumers are now favouring brands that use the so-called ‘human approach’, which decreases the value of non-human brands when it comes to recommending another brand, product or service. Read on to find out why using humans as brands ...

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