How popular influencers are becoming the TOP celebrity endorsers

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The new celebs are popular influencers

As you may already know, popular influencers on social media are becoming the top form of celebrity endorsers! Not everyone is or has to be Kylie Jenner to earn the extravagant amounts popular influencers are being paid. Nonetheless, certain popular influencers are taking over the role of celebrity.

But what is a celebrity endorsement?

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How micro influencers made a nightclub launch a SELLOUT

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Student Micro influencers

At Social Wage, we work with top student micro influencers on social media, to create a buzz around things. We pay students and influencers to post about brands so they can reap the benefits.

In October 2016 came one of our biggest challenges yet. We took on the task of promoting Pom Pom nightclub’s launch, and transforming the Nottingham nightlife scene.

It’s safe to say our campaign was a HUGE ...

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Micro Influencers – You may be more valuable than you think!

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Influencers or Micro Influencers?

When it comes to social media, it’s all about the number of followers, right? Well, actually, that’s not 100% true… Micro influencers, this one’s for you!

 

Meet the micro influencer

A micro influencer is a fairly typical social media user. Someone who’s into their social accounts, and posts regular updates.

Thousands of people enjoy the content, and they have a decent sized following – but their follower count isn’t reaching the hundreds of thousands quite ...

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Working with brands can be difficult. We’ll help!

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We know what it’s like.You’re the proud owner of an incredible social media page. Your posts are shared constantly; every Instagram shot gets thousands of likes. Also your content always seems to go viral. Basically, you’re a social media hero. And you’re probably being approached by numerous companies, or not as many as you’d like. A social influencer agency may be for you.

 

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How 100 lucky influencers bagged themselves a FREE Ford Fiesta

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Online influencers are blessed!

You can’t deny it: there are some pretty decent perks to being online influencers.

Top lifestyle YouTubers – like Zoella and FleurDeForce – are sent free makeup and skincare worth hundreds on a monthly basis. They also get paid thousands to endorse these products in front of their millions of subscribers.

Meanwhile, Instagram sensation Danielle of WeWoreWhat literally makes a living from the comfort of her couch, by posting sponsored pictures to her page.

 

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Make a living off Instagram. You don’t need to be Kylie.

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Instagram’s 300 million active users (more users than Twitter, Snapchat and Pinterest) is expected to continue growing year on year. With a 64% growth rate in 2014 makes it one of the fastest growing social media sites. This blog post will explain how normal people (like you!) can capitalise on this and start earning from your Insta account. 

 

Firstly, why do companies want ordinary people to endorse their brands rather than celebrities?

Pointing out the obvious, it is much cheaper for companies to pay a ...

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Why go to work when you can earn from your sofa at home?

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Are you considering swapping long-days at the office for a work-from-home lifestyle? If you’re a social media influencer, working from the sofa (or bed!), could be a great option for you, and Social Wage is here to help you maximise your profits every time you post! But why should you start being social from the sofa? Well, as Fifth Harmony say, “you don’t gotta go to work!” Be your own boss!

 

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Why social media influencers NEED to be careful when posting

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When it comes to potential careers, social media influencers can be pretty relaxed in their workplace. Unlike the 9-5 office environment, social media is a fresh and buzzing platform, characterised as a stage for friendly debate and informal conversations with people all over the world.

But there’s also a dark side to social networking, which every influencer should be aware of. From warding off Internet trolls to getting on the wrong side of the law, here are ...

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5 guaranteed ways to increase your followers & interactions!

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As an influencer (owner of a popular social media account) myself I know it can be frustrating attempting to reach higher levels of success on social media. It’s not a life goal of mine but it’s always good to progress in what you do, right? There are many ways in which we can improve our social media followings and interactivity but here are a few of the key strategies I have stuck by whilst attempting to build and retain an ...

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