How social influencers are becoming TV celebrities

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We’re used to catching up with our favourite social influencers on our smart phones and tablets – but now, that’s all changing. More and more influencers are making the transition into television, and becoming TV celebrities in their own right!

 

How it all began

The trend started with popular YouTube personalities bagging their own TV shows. It all began with Grace Helbig, who turned to television to showcase her comedy stylings. This year, both Issa Rae and Colleen ...

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Make a living off Instagram. You don’t need to be Kylie.

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Instagram’s 300 million active users (more users than Twitter, Snapchat and Pinterest) is expected to continue growing year on year. With a 64% growth rate in 2014 makes it one of the fastest growing social media sites. This blog post will explain how normal people (like you!) can capitalise on this and start earning from your Insta account. 

 

Firstly, why do companies want ordinary people to endorse their brands rather than celebrities?

Pointing out the obvious, it is much cheaper for companies to pay a ...

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Why the Kardashians and their team are marketing geniuses

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While at first glance it may appear that Kim Kardashian and her family simply fell into their worldwide celebrity status, savvy marketers can see that it is part of a carefully crafted strategy. Brand management is spearheaded by matriarch Kris Jenner, a woman credited with launching the entire family into fame. Love them or hate them, the Kardashian’s are marketing geniuses and you can learn from their success. Apply these strategies to your own digital marketing and prepare to see ...

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