Why influencers should avoid irrelevant advertising offers!

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If you’re a social media influencer, allowing commercial advertising on your page may seem like an easy way to make a bit of extra cash. However, it is important that you are aware of the potential damage that you could cause by promoting and endorsing brands that don’t relate to your own brand image or audience. 

 

Audience Appropriateness

It is crucial that the advertising that appears on your page is appropriate for your followers. This is quite an extreme example but if the theme ...

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Why social media influencers solve the ad-blocker issue for companies!

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Social media is constantly changing. As a relatively new space for marketing, companies are constantly have to cope with new platforms, algorithm changes, hashtag developments, and other trends. Consumers are also becoming more social media savvy, including learning how to stop their devices from showing them ads that they may perceive as annoying. In fact, 47 percent of online customers use ad block technology. (Source) The best way to reach theses people is to provide content they want from ...

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