Your Social Media Content
One of the best ways to witness the impact of your actions on social media is by testing out a variety of social media content. As different forms of social media content have different impacts you need to find out what fits your audience. Should you be using livestream? Do infographics work for your niche? It’s a lot to handle alone!
Figuring out what your audience prefers is no easy task, but luckily there are some trends to help guide you. We have experimented with lots of different content marketing methods. Here are the kinds of content you may want to include in your social media strategy:
Photos/Images for Content
Visual content does well on all networks. Buffer reported that tweets with images received 150% more retweets! Even if math isn’t your strongest subject, you can probably identify that as a huge improvement in engagement. Content creators all seem to agree: images help drive their social media strategy to new heights and resonate with their audiences. 34% of marketers said visual assets are their most important content, just behind blogging (45%) but before videos (19%). (Source)
Memes for social media
Most people have experienced meme frenzy on various social media platforms, but technically, a meme is a term for a “package of culture.” The term was coined in 1976 by Richard Dawkins. These images are usually comical and don’t have the same quality standards as other types of social media content.
As with any type of social media content, the key to incorporating memes into your social media strategy is to first decide if they are appropriate for your audience and your brand.
Videos and Vines
All signs point to video content being on the rise. By the middle of 2015, mobile video plays exceeded 44% – up 74% from the previous year and up a whopping 844% since 2012. (Source) Syndacast predicts 74% of all internet traffic in 2017 will be video. (Source) Now is definitely the time to get on board wit this social media content trend!
Furthermore, if you are using affiliate links or trying to make your content translate to sales for a partner or your own business, video could be a huge help. Shoppers who view video are 1.8X more likely to purchase. (Source)
There are two types of video you could incorporate into your social media strategy: long videos and very brief videos.
YouTube is well-known as the video social media platform, and for good reason. There are thousands of YouTube channels and many influencers who earn their entire income based on the popularity of their channel. While YouTube is a video-only platform, there are other ways to incorporate the medium in your content.
Facebook also allows you to post longer videos. Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. (Source)
Recently, short videos (<30 seconds) have become increasingly popular. Vine and Instagram are two of the main platforms for short videos. This type of content can add variety and fun to your social media plan.
Blog articles provide a more informative written option in any content marketing strategy. If you are putting the time, energy, and hard work into writing a blog, be sure to share the posts across your social media pages too! This will generate more traffic to your blog, offer your audience more information, improve your blogs SEO and help establish your brand as an expert in your niche.
Live Streaming with your audience
Live streaming is quickly picking up steam in the social media space. In July 2015, Periscope users were watching 40 years’ worth of videos every day (Source). Facebook also has a new option to share live video with your audience via the Facebook Live. Live video can be used to share events, interviews, behind the scenes looks, and more with your audience. Since there is no editing possible for live streaming, viewers tend to see this type of social media content as the most authentic.
If you have ever studied a difficult subject, you know how helpful a chart can be. Infographics and charts are a great way to make technical/complicated information easily understood by your audience.
When people initially learn information, they are likely to remember only 10% of that information three days later. However, if a great image is paired with that same information, people retained 65% of the information three days later. (Source).
While infographics and charts may be better suited to more technical or economical industries, that present numbers, statistics, or similar facts, they can be used in lots of ways. Bonus: They are usually designed with a vertical format that is perfect for Pinterest! We bet you’ve seen more than a few of these on the platform.
Social Media Quotes
Quotes always seem to pop up on your Pinterest feed, Facebook, and other networks for a reason. This is due to this type of social media content is highly shareable across all platforms. People love to find quotes that seem to perfectly fit their current situation.
When using quotes as part of your social media marketing plan, be sure to properly attribute the quote to the author. Creative typography and on-brand images can further help you get the most traction out of using quotes.
Giveaways and Competitions
One of the best ways to quickly grow a following and develop brand relationships. Besides, people get excited about the opportunity to win a great prize, especially when that prize fits your personal brand perfectly.
If you occasionally incorporate giveaways into your social media content, your audience always has an event to look forward to. These are also a great way to build loyalty – receiving a gift from your favourite influencer is simply fun!
Questions in your Social Media Content
Sometimes increasing engagement on your social media accounts is as easy as asking for it. Including a question at the end of a blog post or Instagram photo encourages your audience to talk back to you. This can drive personable interaction with your followers and gives you an opportunity to further connect with them.
Whatever your niche, including a variety of social media content is vital to keeping your audience entertained and engaged. It is important to match the type of social media content to the correct platforms, as well as consider what types of content work well with your brand and target audience. Try out different options, and then watch carefully to see how your audience reacts. If you build your social media content plan around a strong brand identity and giving your audience more of what they love, you can’t go wrong.