Why social media influencers solve the ad-blocker issue for companies!

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Social media is constantly changing. As a relatively new space for marketing, companies are constantly have to cope with new platforms, algorithm changes, hashtag developments, and other trends. Consumers are also becoming more social media savvy, including learning how to stop their devices from showing them ads that they may perceive as annoying. In fact, 47 percent of online customers use ad block technology. (Source) The best way to reach theses people is to provide content they want from ...

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Make a living off Instagram. You don’t need to be Kylie.

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Instagram’s 300 million active users (more users than Twitter, Snapchat and Pinterest) is expected to continue growing year on year. With a 64% growth rate in 2014 makes it one of the fastest growing social media sites. This blog post will explain how normal people (like you!) can capitalise on this and start earning from your Insta account. 

 

Firstly, why do companies want ordinary people to endorse their brands rather than celebrities?

Pointing out the obvious, it is much cheaper for companies to pay a ...

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The NEW best way for fitness trainers to earn off social media!

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As a popular fitness trainer on social media, you will already know that social media has been VITAL to your own success.

We live in a world obsessed by social networking, and people staring at their Facebook, Twitter and Instagram accounts constantly. So what’s wrong with people staring at you? – Nothing.

But when it comes to being a fitness trainer on social media, that’s just the beginning. Your pages aren’t only useful for bringing in clients ...

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Better Location Tags are Coming to Twitter for iOS Users

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While true Twitter gurus have always known that you could add a location to your tweet, you previously had to open up the tweet details in order to see the location information. Now, the location will be front and center, complete with FourSquare branding. 

Foursquare’s CEO, Jeff Glueck,  seemed to be thrilled with the new Twitter location feature, saying: “We’re excited about this integration which has been getting deeper over time. Location can provide important context for any moment, and our ...

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Why go to work when you can earn from your sofa at home?

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Are you considering swapping long-days at the office for a work-from-home lifestyle? If you’re a social media influencer, working from the sofa (or bed!), could be a great option for you, and Social Wage is here to help you maximise your profits every time you post! But why should you start being social from the sofa? Well, as Fifth Harmony say, “you don’t gotta go to work!” Be your own boss!

 

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The worst and most ineffective social media content you can use! 

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There are a lot of things to consider when crafting your social media posts, from your tone, to imagery, to which networks you should be posting on. It’s easy to get overwhelmed by the all the factors to consider, which sometimes leads to influencers (even great ones!) making mistakes. Some types of content can do serious damage to your brand. Whether you’re just starting out with your social media content or want to ensure you are using the best practices ...

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Twitter bought Tweetdeck for $40 million, buy why?

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What is Tweetdeck?

TweetDeck is described as “The most powerful Twitter tool for real-time tracking, organizing and engagement.” The tool was recently purchased by Twitter for $40 million, and people who manage large or multiple accounts understand why.

Influencers and people with multiple Twitter accounts or those with a growing following often have trouble simply keeping up with their follower interactions. As many accounts fall under the management of Twitter superstars, with spin-off brands and social media managers involved in complicated management tasks, ...

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Why Your Social Media Page is Valuable to Companies

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Social media has undoubtedly changed the way companies advertise. In May 2005, Facebook launched its first option for advertising on the platform. Virtually no one could have predicted that social media would advertising would bring in about $8.4 billion in revenue in 2015, just ten years later.

Advertising

Coupled with the decline in print, older digital advertising methods have recently seen lessened success. Banner ads have ...

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Why humans brands are more influential than regular brands

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You ever wondered why certain brands are doing so well on social media?

Nowadays, it’s all about the human element – using real people to represent, endorse and popularise big brands via social media channels.

Modern consumers are now favouring brands that use the so-called ‘human approach’, which decreases the value of non-human brands when it comes to recommending another brand, product or service. Read on to find out why using humans as brands ...

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Why the Kardashians and their team are marketing geniuses

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While at first glance it may appear that Kim Kardashian and her family simply fell into their worldwide celebrity status, savvy marketers can see that it is part of a carefully crafted strategy. Brand management is spearheaded by matriarch Kris Jenner, a woman credited with launching the entire family into fame. Love them or hate them, the Kardashian’s are marketing geniuses and you can learn from their success. Apply these strategies to your own digital marketing and prepare to see ...

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