Why influencers should avoid irrelevant advertising offers!

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If you’re a social media influencer, allowing commercial advertising on your page may seem like an easy way to make a bit of extra cash. However, it is important that you are aware of the potential damage that you could cause by promoting and endorsing brands that don’t relate to your own brand image or audience. 

 

Audience Appropriateness

It is crucial that the advertising that appears on your page is appropriate for your followers. This is quite an extreme example but if the theme ...

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The worst and most ineffective social media content you can use! 

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There are a lot of things to consider when crafting your social media posts, from your tone, to imagery, to which networks you should be posting on. It’s easy to get overwhelmed by the all the factors to consider, which sometimes leads to influencers (even great ones!) making mistakes. Some types of content can do serious damage to your brand. Whether you’re just starting out with your social media content or want to ensure you are using the best practices ...

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Why social media influencers NEED to be careful when posting

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When it comes to potential careers, social media influencers can be pretty relaxed in their workplace. Unlike the 9-5 office environment, social media is a fresh and buzzing platform, characterised as a stage for friendly debate and informal conversations with people all over the world.

But there’s also a dark side to social networking, which every influencer should be aware of. From warding off Internet trolls to getting on the wrong side of the law, here are ...

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