Why Your Social Media Page is Valuable to Companies

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Social media has undoubtedly changed the way companies advertise. In May 2005, Facebook launched its first option for advertising on the platform. Virtually no one could have predicted that social media would advertising would bring in about $8.4 billion in revenue in 2015, just ten years later.

Advertising

Coupled with the decline in print, older digital advertising methods have recently seen lessened success. Banner ads have ...

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Why humans brands are more influential than regular brands

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You ever wondered why certain brands are doing so well on social media?

Nowadays, it’s all about the human element – using real people to represent, endorse and popularise big brands via social media channels.

Modern consumers are now favouring brands that use the so-called ‘human approach’, which decreases the value of non-human brands when it comes to recommending another brand, product or service. Read on to find out why using humans as brands ...

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Why the Kardashians and their team are marketing geniuses

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While at first glance it may appear that Kim Kardashian and her family simply fell into their worldwide celebrity status, savvy marketers can see that it is part of a carefully crafted strategy. Brand management is spearheaded by matriarch Kris Jenner, a woman credited with launching the entire family into fame. Love them or hate them, the Kardashian’s are marketing geniuses and you can learn from their success. Apply these strategies to your own digital marketing and prepare to see ...

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Why social media influencers NEED to be careful when posting

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When it comes to potential careers, social media influencers can be pretty relaxed in their workplace. Unlike the 9-5 office environment, social media is a fresh and buzzing platform, characterised as a stage for friendly debate and informal conversations with people all over the world.

But there’s also a dark side to social networking, which every influencer should be aware of. From warding off Internet trolls to getting on the wrong side of the law, here are ...

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Why Fitness Trainers need to be on Instagram!

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The 2010’s have seen the emergence of some weird and wonderful health and fitnesJuice cleansings trends, including juice cleanses and the 5:2 diet. But one of the latest crazes in our increasingly health-conscious society is the rise of Instagram fitness trainers. Many have celebrity backing– Nicole Winhoffer takes the credit for Madonna’s figure – and a handful have developed an enormous online following – Kayla ...

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5 guaranteed ways to increase your followers & interactions!

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As an influencer (owner of a popular social media account) myself I know it can be frustrating attempting to reach higher levels of success on social media. It’s not a life goal of mine but it’s always good to progress in what you do, right? There are many ways in which we can improve our social media followings and interactivity but here are a few of the key strategies I have stuck by whilst attempting to build and retain an ...

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