How micro influencers made a nightclub launch a SELLOUT

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Student Micro influencers

At Social Wage, we work with top student micro influencers on social media, to create a buzz around things. We pay students and influencers to post about brands so they can reap the benefits.

In October 2016 came one of our biggest challenges yet. We took on the task of promoting Pom Pom nightclub’s launch, and transforming the Nottingham nightlife scene.

It’s safe to say our campaign was a HUGE ...

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Micro Influencers – You may be more valuable than you think!

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Influencers or Micro Influencers?

When it comes to social media, it’s all about the number of followers, right? Well, actually, that’s not 100% true… Micro influencers, this one’s for you!

 

Meet the micro influencer

A micro influencer is a fairly typical social media user. Someone who’s into their social accounts, and posts regular updates.

Thousands of people enjoy the content, and they have a decent sized following – but their follower count isn’t reaching the hundreds of thousands quite ...

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5 annoying things every social media influencer endures

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            In 2016, there are many perks to becoming a top social media influencer. It’s a fresh and exciting way to make an impact and earn a living from the comfort of your own home, with plenty of opportunities for success – but that’s not to say there are not a few obstacles that come with growing your online brand. Here are the top five pesky problems every aspiring social media influencer has to face…

 

  1. Staying focused

            When experiencing the ...

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Why social media influencers solve the ad-blocker issue for companies!

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Social media is constantly changing. As a relatively new space for marketing, companies are constantly have to cope with new platforms, algorithm changes, hashtag developments, and other trends. Consumers are also becoming more social media savvy, including learning how to stop their devices from showing them ads that they may perceive as annoying. In fact, 47 percent of online customers use ad block technology. (Source) The best way to reach theses people is to provide content they want from ...

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Make a living off Instagram. You don’t need to be Kylie.

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Instagram’s 300 million active users (more users than Twitter, Snapchat and Pinterest) is expected to continue growing year on year. With a 64% growth rate in 2014 makes it one of the fastest growing social media sites. This blog post will explain how normal people (like you!) can capitalise on this and start earning from your Insta account. 

 

Firstly, why do companies want ordinary people to endorse their brands rather than celebrities?

Pointing out the obvious, it is much cheaper for companies to pay a ...

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Why Your Social Media Page is Valuable to Companies

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Social media has undoubtedly changed the way companies advertise. In May 2005, Facebook launched its first option for advertising on the platform. Virtually no one could have predicted that social media would advertising would bring in about $8.4 billion in revenue in 2015, just ten years later.

Advertising

Coupled with the decline in print, older digital advertising methods have recently seen lessened success. Banner ads have ...

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Why humans brands are more influential than regular brands

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You ever wondered why certain brands are doing so well on social media?

Nowadays, it’s all about the human element – using real people to represent, endorse and popularise big brands via social media channels.

Modern consumers are now favouring brands that use the so-called ‘human approach’, which decreases the value of non-human brands when it comes to recommending another brand, product or service. Read on to find out why using humans as brands ...

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