Ad bots are coming to Facebook Messenger!

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The launch of the Messenger app has been highly successful for Facebook, with Messenger now acting as the go-to instant messaging service for many of its one billion monthly users. But the original social network has recently announced that changes are afoot. That’s right: ad bots are coming to Facebook Messenger!

Looking at ad bots on screen

So, what does this ...

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SHUT UP the keyboard warriors and trolls!

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As an experienced digital influencer I am sure you have come across jealous people that like to spread negativity across your feed. And if you’re a successful influencer you must have come across people that love what you do. This article outlines simple but helpful advise to minimise the attacks from the keyboard warriors of this generation.

Trolls

In folklore they are an ugly cave-dwelling creature depicted as either a giant or a dwarf, however today they are abusive people that make deliberately ...

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Why influencers should avoid irrelevant advertising offers!

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If you’re a social media influencer, allowing commercial advertising on your page may seem like an easy way to make a bit of extra cash. However, it is important that you are aware of the potential damage that you could cause by promoting and endorsing brands that don’t relate to your own brand image or audience. 

 

Audience Appropriateness

It is crucial that the advertising that appears on your page is appropriate for your followers. This is quite an extreme example but if the theme ...

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The worst and most ineffective social media content you can use! 

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There are a lot of things to consider when crafting your social media posts, from your tone, to imagery, to which networks you should be posting on. It’s easy to get overwhelmed by the all the factors to consider, which sometimes leads to influencers (even great ones!) making mistakes. Some types of content can do serious damage to your brand. Whether you’re just starting out with your social media content or want to ensure you are using the best practices ...

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