Don’t tell your spouse. Variety is the spice of social media.

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Your Social Media Content

One of the best ways to witness the impact of your actions on social media is by testing out a variety of social media content. As different forms of social media content have different impacts you need to find out what fits your audience. Should you be using livestream? Do infographics work for your niche? It’s a lot to handle alone!

Figuring out what your audience prefers is no easy task, but luckily there are some trends to help ...

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10 Instagram fashion icons earning a ton of money!

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Think Instagram is just for pretty pictures and showing off your dog? Think again. There are influencers getting rich on Instagram! Ready to ditch your office in favour of amazing vacations and designer clothing? A unique perspective, a lot of hard work, and a little luck helped these ten influencers amass huge followings and plenty of wealth. Take a note from their success to drive your own Instagram strategy. There’s a lot of variety here, proving that social media can ...

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Why social media influencers solve the ad-blocker issue for companies!

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Social media is constantly changing. As a relatively new space for marketing, companies are constantly have to cope with new platforms, algorithm changes, hashtag developments, and other trends. Consumers are also becoming more social media savvy, including learning how to stop their devices from showing them ads that they may perceive as annoying. In fact, 47 percent of online customers use ad block technology. (Source) The best way to reach theses people is to provide content they want from ...

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Better Location Tags are Coming to Twitter for iOS Users

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While true Twitter gurus have always known that you could add a location to your tweet, you previously had to open up the tweet details in order to see the location information. Now, the location will be front and center, complete with FourSquare branding. 

Foursquare’s CEO, Jeff Glueck,  seemed to be thrilled with the new Twitter location feature, saying: “We’re excited about this integration which has been getting deeper over time. Location can provide important context for any moment, and our ...

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The worst and most ineffective social media content you can use! 

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There are a lot of things to consider when crafting your social media posts, from your tone, to imagery, to which networks you should be posting on. It’s easy to get overwhelmed by the all the factors to consider, which sometimes leads to influencers (even great ones!) making mistakes. Some types of content can do serious damage to your brand. Whether you’re just starting out with your social media content or want to ensure you are using the best practices ...

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Twitter bought Tweetdeck for $40 million, buy why?

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What is Tweetdeck?

TweetDeck is described as “The most powerful Twitter tool for real-time tracking, organizing and engagement.” The tool was recently purchased by Twitter for $40 million, and people who manage large or multiple accounts understand why.

Influencers and people with multiple Twitter accounts or those with a growing following often have trouble simply keeping up with their follower interactions. As many accounts fall under the management of Twitter superstars, with spin-off brands and social media managers involved in complicated management tasks, ...

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Why Your Social Media Page is Valuable to Companies

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Social media has undoubtedly changed the way companies advertise. In May 2005, Facebook launched its first option for advertising on the platform. Virtually no one could have predicted that social media would advertising would bring in about $8.4 billion in revenue in 2015, just ten years later.

Advertising

Coupled with the decline in print, older digital advertising methods have recently seen lessened success. Banner ads have ...

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Why the Kardashians and their team are marketing geniuses

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While at first glance it may appear that Kim Kardashian and her family simply fell into their worldwide celebrity status, savvy marketers can see that it is part of a carefully crafted strategy. Brand management is spearheaded by matriarch Kris Jenner, a woman credited with launching the entire family into fame. Love them or hate them, the Kardashian’s are marketing geniuses and you can learn from their success. Apply these strategies to your own digital marketing and prepare to see ...

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The 10 MOST CRAZY accounts on Twitter!

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Twitter has been around for more than a decade, giving users a platform to voice their 140 character thoughts. Celebrities have used it to say some pretty outrageous things, parody accounts are everywhere, and the inclusion of porn on the platform has caused many eyebrows to raise. Here are our picks for the most controversial accounts on Twitter:

 

10. Shami Witness

It’s no surprise why this ISIS-affiliated account is causing plenty of controversy. 

 

9. Besseres Hannover

This neo-Nazi account was the first one ...

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The newsfeed battle between Instagram and its users!

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Instagram rolled out plenty of changes recently, some of which sent social media users into a frenzy. The logo design alone was controversial, but the changes to the feed and hashtags are what really upset most people. The Instagram changes were first announced in March. Instagram claimed that, on average, an Instagram user misses the chance to see a whopping 70% of their feed.

 

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