Your 15 Social Media Influencer Tips
Looking for the best social influencer tips on the Internet? You’re in the right place!
Social Wage is an influencer advertising agency. We act as the middle man in influencer marketing, bringing together cool new influencers and quality brands. So, we definitely know a great social influencer when we see one.
Luckily for you, we’re willing to share our knowledge, by filling you in on our top 15 influencer tips. These influencer tips have been put together by our team at Social Wage.
On the surface, influencer marketing looks pretty simple. Write up a few tweets, edit a couple of Instagram shots – how hard can it be, right?
Well, the truth is, that’s just the tip of the iceberg. It takes a solid strategy to become a successful influencer – and a lot of skill, too, if you want to get really good at what you do. So, let’s start with the basics…
1. Get posting every day…
If you want to become a fully fledged social influencer, a half-hearted upload every now and again just won’t cut it.
Your content needs to be visible, and that means regular posts every day. Why not establish a posting schedule to keep yourself on track? Push yourself to produce regular content, whilst ensuring your routine is realistic, and your social page will stay looking fresh and interesting.
2. Find your audience
Accept it now: you can’t please everyone in this life.
You can, however, find your ‘people’. They are the followers who share your interests and enjoy what you do. They’re your target audience.
If you continue to produce content specifically for an intended audience, they’ll keep coming back – it’s logical.
Alternatively, if you’re mixing up your content too much, there’ll be no clear focus. People won’t trust your expertise on topics (remember that phrase? Jack of all trades, master of none), and you won’t be able to rely on the same followers coming back to your posts over time.
Trust us: maintaining a core, loyal fan base is the way forward.
3. Stay ‘on it’ and keep relevant
If you want to be a top social influencer, you need to act like one! Be on top of your game at all times, and keep up with current events in your field – whether that’s the latest album drops, fashion trends or nightclub launches. Why not set up Google alerts, to ensure you’re always the first to know? That way, your content is always fresh and up to date.
4. Create and consume
Sure, you’re a creator – but that doesn’t stop you being a consumer of social media, too. In fact, we recommend you continue to enjoy content that others have produced.
You’ll stay on the ball, noticing what kind of content others are enjoying. It will also help you to work out what you like – and dislike – in a social media post, thereby shaping your future content.
Bonus tip: it never hurts to share the posts you do enjoy. After all, we all get by with a little help from our friends…
5. Just be yourself
Be authentic. Be approachable. Just be yourself. Don’t overthink it: it’s as simple as that. Your followers are supposed to like you – and not think you’re a bit of an idiot…
Did you get all of that? Okay, now onto the specifics…
6. Use social networks
You’re a social media influencer – so make use of the very platforms you live by! Get tweeting, get yourself on LinkedIn, and make connections with others online. You never know where a bit of online networking might lead you. Remember, it’s not what you know – it’s who you know.
7. Get networking offline, too!
You’re a social influencer – we get it; you’re pretty comfortable in the cyber-sphere. But if you want to be a truly successful influencer, you can’t hide behind a screen all day.
The online stuff is only half of what you do. Get yourself out there, say ‘yes’ to events, and do some real-life networking. You’ll broaden your horizons and open yourself up to a host of new opportunities.
8. Be their guest!
You’ve been networking, and you’ve secured your connections. Great! Now utilise those links.
Why not arrange to write a guest post on another creator’s blog? Or collaborate on a video with a YouTuber pal? You’ll be getting your name out there, and putting yourself in front of a wider audience. It’s a form of self-promotion, and there’s a high chance you’ll gain streams of new followers from your efforts.
9. Mind your reputation
We don’t ned to tell you how the Internet works… You know that when you put content online, it can be seen by thousands of people within seconds.
Keep that in mind if you’re wanting to make a career in social media. Reputation takes some time to build up – but it can be destroyed in an instance.
A positive online presence is vital, so always think before you post. Certain brands will refuse to work with influencers that don’t have a positive brand image so becareful.
10. Be open to criticism
Why? Because it’s the best way to improve!
When you listen to other people’s opinions on your content, you gain a new perspective. That perspective might just be the key to improving your content.
Still with us? Here are our final few tips…
11. Know your place
There’s a fine line between a top social influencer and a traditional celebrity. But it’s in your interest to not allow that line to blur.
Typically, social influencers are seen as far more relatable than celebs. No matter how many freebies influencers get, or how much they earn from a single tweet, they’re essentially just normal people with an abnormal social following.
The ‘relatable’ factor is the key to influencer marketing’s success. It encourages followers to listen to your recommendations and trust your opinions. So, keep that in mind as your following continues to grow. Remember, you found success as an ordinary social influencer – not an A-List celebrity.
12. Always prioritise quality
It can be tempting to get caught up in the rat race, and you might feel pressured to constantly produce more and more content.
Don’t give in. As with most things in life, less is more. Nobody wants to see typos, rushed work or poorly planned content. Quality always trumps quantity.
Of course, it’s important to keep updating your pages, but stay focused. Once you’ve found your balance between quality and quantity, trust yourself, and stick with it.
13. Look for opportunities
Social media opens you up to some amazing opportunities. Hundreds of influencers are now best-selling authors. The Body Coach bagged his own TV show. Zoella was even a featuring artist on the Band Air 30 track!
If they can do it, why can’t you?
You never know where your social media platform might take you – so keep your mind open. Look for interesting opportunities and take up the offers. Say yes to trips, agree to magazine interviews, and talk to agents. The world is your oyster – and all of these steps will help you to build your career as an influencer. Also, make sure you’re signed up to SocialWage.com so we can provide you with suitable opportunities.
14. Express your opinions
This one can be tricky because when it comes to opinions, there’s certainly a line you can cross. Unless you’re looking for bad publicity, it’s a good idea to avoid making any controversial statements. You might chase away long-term followers, and it’s easy to dig yourself into a hole, whilst attempting to explain yourself.
That being said, there’s no need to be a shrinking violet and shy away from all opinions. Not in the slightest. They make up your content, and they’ll make your posts unique.
Don’t be a sheep, spouting the same nonsense as everyone else on social media. Give your true thoughts and opinions – your followers will thank you for your originality and honesty!
15. Enjoy it!
If you’re lucky enough to have a successful social media page, and you’re able to monetize your posts, make the most of it! You’re a social media influencer: you’ve got the job hundreds of thousands of young people would kill for. Be proud of your quirky career choice and enjoy the success! And we hope you enjoyed today’s social media influencer tips. If you have any other influencer tips for the world then leave them in the comments below.
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Thanks for reading our post on influencer tips. To work with the influencers signed up to Social Wage then go to our partner website PMYB (Influencer Marketing Agency) and get in touch.